스마트폰 어플리케이션의 감성 경험 디자인 평가 요소

As the network technology develops, communication method has been changing from informational to emotional and relational systems. The usage of a smart phone as a communication method is rapidly increasing. Therefore, many companies have started to develop smart phone applications to promote their brands. For effective brand communication, studies of emotional experience design to increase user attachment to the brand are necessary. This explorative study extracted emotional experience design factors after analyzing prior case studies and pre-screens of professionals for verification. The following five factors of multi-sense, storytelling, networking, augmented reality, modality of interaction design were deducted. Among the hundred cases nominated by Inter brand 2011, this paper focuses on those with the purpose of emotional communication and sought to prove the efficacy of the criteria. This study extracted emotional experience design evaluation factors for a smart phone application to propose a new criterion. With this result of the emotional experience design in smart phone applications, further studies are needed to explore the importance of applications and their influence on consumers’ emotional attachment to a brand.