신자유주의 사회적 책임화의 계보학: 기업의 사회책임경영과 윤리적 소비를 중심으로

This article analyzes the current neo-liberal social responsibilization from the Foucauldian perspective of neo-liberal governmentality; the neo-liberal social responsibilization refers to the current phenomena that social units, such as corporations, trade unions, NGOs, and consumers, voluntarily have begun to assume social responsibilities, instead of the state. I argue that the neo-liberal social responsibilization is not the restoration of the social moral solidarity at all, but a technology and an effect of neo-liberal governmental territorialization of the social solidarity. In this context, I analyze the following four aspects engaged in the current social responsibilization as a neo-liberal governmental technology: knowledge and regimes of truth, technologies of power, technologies of the self, and the technologies of individuals. Then I suggest some implications of the analysis. First, regarding the corporate social responsibility, social and moral concerns are reframed in terms of principles of the market, and reduced into specific instances of management strategies. Second, regarding the ethical consumption, as being transformed from the subjects of rights to the subjects of social responsibilities, individuals voluntarily come to control their potential for resistance in order to defend society from the risk which could be posed by themselves if they remain subjects of rights. Finally, in these contexts, a series of tendencies among Korean progressive camps, which suggest the corporate social responsibility and the ethical consumption as alternatives to neo-liberalism, will unintentionally result in the reinforcement of neo-liberal government.