환경포스터에서 역설적인 디자인 표현 유형에 관한 연구

The recent environmental problem is recognized as the problem of the entire earth by which the existence of whole mankind is decided. Many designers design posters with a subject of environment. In this situation, this paper attempted to effectively understand the messages of the environmental problem in the social aspect of designers and identify the substantive theory of poster design in which receivers can easily recognize information as its original purpose and intention. In general, there are contrast, paradox, similarity, combination, change, association, repetition and minimum-orientation in the expression methods of posters. Among these expression methods, it concentrated on the environmental poster that can transfer stronger messages through paradoxical expressions than direct expressions. It is because messages are changed according to the expression methods of posters. Accordingly, the purpose of this study is to analyze and examine type, color, size and situation of the paradoxical expression types of the environmental poster and provide a foundation of the poster study in compliance with the function and original purpose as well as in harmony with image interpretation and expression in the future poster design. It is expected that this study can help the direction of paradoxical expression in poster design develop more and it will become a theoretical foundation of various expressions in the future.