기업의 사회적 책임(CSR)과 기업성과·경쟁력의 재음미 - 선행 연구들을 중심으로 -

As the expectations of society for business have grown substantially and globalization is accelerated, Corporate Social Responsibility(CSR) is now one of the key issues for business practices and academy. But, In Korea, corporate social responsibility is predominantly , though not exclusively, defined by philanthropy. CSR's definition and agenda became too broad and, in many ways, diluted and ineffective. This study aims to examine the evolution of CSR , the definition of competitiveness and relationship between CSR and the competitiveness of the firm. In Strategic CSR do not see corporate success and social welfare as a zero sum game. For companies that understand and embrace the difference of Strategic CSR and integrate it into corporate strategies, it can to a significant competitive advantage. Corporate image and reputation make the connection between CSR and competitiveness through three management processes:ⓐstrategy, ⓑstakeholder management and ⓒaccountability. In strategic CSR, the issue is not how to adopt a determined management strategy but rather how to integrate CSR in the vision of the company. The type of change necessary for CSR requires reinventing the organization , so development of social responsibility in organizations is considered as a learning and innovation process. Today, CSR has advanced dramatically. Nonetheless, there remains considerable room for change and improvement.