부동산광고 심의제도의 개선방안에 관한 연구 - 부동산시장의 지역입지적 특성을 중심으로 -

This study aimed to improve advertising review system in order to solve continuous problems caused by deceptive and excess advertising of real estate. For this purpose, it examined the review regulations of general advertising by each medium and industry, and through this it inquired into the characteristics of real estate advertising and review regulations and their problems. The problems of real estate advertising were analyzed as follows: first, the advertiser’s lack of awareness; second, the complexity of review institutions and related regulations; and third ex post facto reviews. To solve these problems, first, advertisers themselves should change their recognition of deceptive and excess advertising to strengthen self-purification. Second, review institutions and related regulations which vary depending on advertising media and the types of real estate should be repaired and simplified. Third, advance review should be made compulsory by setting up certain criteria of amounts and sizes of real estate advertising and ex post facto review on advertisements that do not reach the criteria should be reinforced.