기술창업기업에서 정보기술이용 특성과 경영성과 간의 관계에 대한 연구

This study focuses on the relationships between the characteristics of the use of information technologies and managerial performance in technology-based start-up companies. Technology-based start-up companies, which is based on new technologies or technology based knowledge, can be defined as an enterprise that commercialize technological ideas. For this study, the purposes of the use of information technologies were categorized into cost reduction, innovation in management, marketing differentiation, improvement in organizational communication, and improvement in work, and the effects on managerial performance were examined. The results of analyses show that the use of information technologies contributes to the improvement of managerial performance even in technology start-up businesses. In particular, the uses of information technologies targeting on the purposes of innovation in management, marketing differentiation, improvement in organizational communication, and improvement in work in technology-based start-up companies positively affect managerial performance. In addition, the contributions of information technology use to managerial performance were partially different according to the sizes of companies. For small-sized companies, information technology use for the purpose of marketing differentiation, improvement in work, and cost reduction positively affected managerial performance while the use for marketing differentiation and innovation in management affected managerial performance in bigger sized companies. Information technology use for marketing differentiation played an important role for managerial performance in both categories of big and small companied. On the other hand, the use for the purpose of cost reduction didn't have much influence on managerial performance. It affected only financial performance in small sized companies. The results of this study explain that technology based start-up companies need to adopt information technologies on strategic consideration on pursuing goals through the use of information technologies. This study is meaningful in that it dealt with information technology use in technology-based start-up companies which lack in many kinds of resources and have not been studied often on. However, there are two subjects that require further studies. First, the difference of the influence of information technology use in different industries within technology-based start-up companies need to be explored. Second, further study need to be performed on what kind of information technology use including specific system, software, hardware, network, internet, etc. can contribute to managerial performance in technology based start-up companies.