항공사의 지속가능경영에 대한 고객 지각이 항공사에 대한 사회적 연결감, 신뢰에 미치는 영향

This empirical study examines how customers' perception of the sustainability management affects the corporate social connectedness and trust. Of the relationship between the sustainability management and corporate social connectedness,social and economic responsibility are shown to make a positive impact on corporate image. The airline companies should make efforts to find the best effective way to perform social and economic responsibility in order to increase corporate social connectedness with customers. Among the relationship between the sustainability management of airline companies and trust,the only ethical responsibility is found to have positive impact on corporate trust. As of importance is the corporate's ethical responsibility to lead customers' trust, the airline should focus on ethical responsibility to reinforce the relationship. Lastly, for the social connectedness and corporate trust, the social connectedness is found to make an positive effect on corporate image.