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학술논문관광경영연구2012.12 발행KCI 피인용 7

4대강 관광 및 레저사업 성과 분석

Analysis of performances of Four Major Rivers Tourism and Leisure Project

김창수(경기대학교); 정은정(경기대학교 호텔경영학과); 박두호(한국수자원공사 수자원연구원)

16권 4호, 93~115쪽

초록

This study performed indicators development and performances analysis to identify the performances of ‘the Four Major Rivers Restoration Project’ in tourism and leisure part and to perform performances analysis. First, literature on performances evaluation theories and previous studies on performances evaluation methodologies were reviewed. Based on the review results, theories were abstracted to develop performances indicators of the Four Major Rivers Restoration Project in tourism and leisure part. Second, in order to develop performances indicators, three core indicators (tourism‐leisure space change, river tourism supply‐demand change, and diversity of shore culture) or 9 sub‐indicators (tourism‐leisure facility area, low carbon green tourism facility, local governments’ investment in tourism‐leisure facility, perception on the value of river tourism, change in the demand of river tourism, change in the supply of river tourism, the number of shore culture resources, the number of shore culture contents development, and activation of shore culture) were developed after the optimization review and performances indicators coordination through two times’ brainstorming of experts in tourism, leisure and culture division Delphi survey. Third, in the performances analysis through performances indicators, performances were evaluated by segmented sub‐indicators through business plan of local governments and contractors of each River, literature review including various statistical materials, site visits, interviews of related people, and survey on the citizens. In the future qualitative evaluation shall be made through users of such tourism and leisure facilities.

Abstract

This study performed indicators development and performances analysis to identify the performances of ‘the Four Major Rivers Restoration Project’ in tourism and leisure part and to perform performances analysis. First, literature on performances evaluation theories and previous studies on performances evaluation methodologies were reviewed. Based on the review results, theories were abstracted to develop performances indicators of the Four Major Rivers Restoration Project in tourism and leisure part. Second, in order to develop performances indicators, three core indicators (tourism‐leisure space change, river tourism supply‐demand change, and diversity of shore culture) or 9 sub‐indicators (tourism‐leisure facility area, low carbon green tourism facility, local governments’ investment in tourism‐leisure facility, perception on the value of river tourism, change in the demand of river tourism, change in the supply of river tourism, the number of shore culture resources, the number of shore culture contents development, and activation of shore culture) were developed after the optimization review and performances indicators coordination through two times’ brainstorming of experts in tourism, leisure and culture division Delphi survey. Third, in the performances analysis through performances indicators, performances were evaluated by segmented sub‐indicators through business plan of local governments and contractors of each River, literature review including various statistical materials, site visits, interviews of related people, and survey on the citizens. In the future qualitative evaluation shall be made through users of such tourism and leisure facilities.

발행기관:
관광경영학회
분류:
관광사업/레져사업

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