전주한옥마을 매력도 분석 - 방문객의 중요도ㆍ만족도를 중심으로 -

The purpose of this study is to analyze the importance and satisfaction degree of tourists who visited the Hanok Village. In this study I have closely and analyzed the influence the relationship between the importance and satisfaction in the tourism attraction degree to Jeonju Hanok Village. In this study I have also employed the SPSS(frequency, paired t-test, IPA) statistical package to analyze the research materials. This study intends to propose effective marketing strategies to evaluato Jeonju Hanok Village as a tourist destination around tourists who visited Jeonju Hanok Village. It is to suggest ways to enhance competitiveness of tourism of Jeonju Hanok Village through improvement of tourism infrastructure, and to incite satisfaction and revisitation by analyzing importance and satisfaction level of properties of tourist site selections.