외식업소의 예비창업을 위한 점포선택과 창업선호 요인

For guiding and understanding prep founder characteristics of foodservice restaurant based on demographics, this study attempted to segment for interested in prep start-up of foodservice restaurant using a cluster analysis based on delineated demographic variables. A cluster analysis identified four clustered segments for eight demographic variables. One-way ANOVA indicates that easy of access, approach, and location appeared to be a significant differences among four clusters. However, cross-tab analysis presents that restaurant type variable only appeared to be a significant difference among four clusters. This study suggests that segmenting foodservice restaurant markets and understanding their characteristics based on demographic variables will be important for successful foodservice managers in the future.