소비자의 금융소비자문제경험과 영향 요인 분석

With financial products being both complex and diverse, credence goods have caused consumers to have difficulties in searching for and understanding the information and the evaluation of financial products. The consumer’s problems in the financial market occur in various money transactions, such as savings, investments, loans, and insurance. This has the potential to cause the financial loss of consumers and infringe on their rights. Furthermore, this can directly affect the quality of consumer welfare and life. For these reasons, consumer problems in the financial market have to be considered a very important issue. Nevertheless, only a few studies related to this issue have been produced thus far. The purpose of this study has been to examine the level of experience for consumer problems in the financial market and to find the factors that influence the level of experience. As for this study’s major findings, firstly, the problem of information asymmetry was found to be the most serious consumer problem in the financial market. This result implied that consumers commonly receive insufficient information and have difficulties in understanding the information pertaining to financial products. To reduce this problem, informational disclosure and the duty for full explanation to consumers must be strengthen. Also, developing programs for consumer education is likewise necessary for the improvement of consumers to be able to search and understand financial information. Secondly, the most significant factor for reducing the level of consumer problems in the financial market was found to be the concept of consumer decision making capability (CDMC). This result implied that consumers need educational programs with appropriate contents for fostering CDMC. On the basis of the above results, we suggest the need for more financial education and more powerful regulations for the minimization of consumer problems in financial market.