소비자중심경영 인증제도의 운영 현황과 개선 방안

For today's corporations, consumer choice has become essential in maintaining competitiveness in the market. In order to be selected by consumers, a company must not simply focus on relieving consumers complaints and redressing damages of them, but grasp what the consumers' wants and needs are, and then, should strive to meet their needs throughout its corporate management. The prime objective of CCM is to enhance consumers' rights and interests through virtuous circle business activities that incorporate active reflection of the consumers' needs. Furthermore, the Consumer Centered Management(CCM) system enables the government to certify companies that try to actively push ahead this policy, consequently increasing confidence between consumers and businesses and enhancing consumers' rights. However, this policy is not wide-spread throughout corporations and consumers yet. Therefore, I examined the institutional and managerial ways of improvement that would facilitate revitalization of CCM, based on an examination of its operation status. In the institutional aspect, a legal foundation by the clear statement of related provisions in the Consumer fundamental Act of Korea is needed, along with a revision of the CCM system operation provisions that would diversify the details evaluation indices and provide the revaluation provisions with regard to individual company characteristics. In what the operational aspect is concerned, an effective advertisement strategy and active supporting plan of CCM introduction is necessary.