관광분야 연구에서 사용된 내용분석법의 방법론 분석

For a content analysis technique to be a scientific one, consistent checking the procedural and methodological aspects used in studies is required. This study was to analyze some problems with the procedural and methodological aspects of content analysis applied to the tourism studies. Ninety-four articles were sampled from 7 journals and categories for analysis were established based on several issues that could be posed on the basic procedures of content analysis. In general, most of the study didn't follow the basic procedures of content analysis in a perfect way. In establishing research questions, no study with research hypothesis was found. About 78% and 44% of the study clarified the scope of research population and used a purposive sampling method, respectively. Most of the study clarified unit of analysis well, but only 52% of the study revealed categories of analysis. With regard to reliability issues, there were some problems of not reporting the number of coders, training of coders,reliability-related figures, etc. Finally, quantitative analysis were prevalent and most of the study turned out to use descriptive statistics. This study concluded with the implications of the study and the characteristics. The issues verified in this study can act as an opportunity for the further application of this method in future tourism studies.