한국자동차산업의 생산의 세계화

The article is focused on how Korean automobile industry have globalized their production and own production and what impacts the globalization of production has upon its domestic production. Major points of discussion will be the hypothesis of institutionalism; that is, the claim that companies use offshore production to stimulate the globalized production system. A review of its historical development and strategic framework, in relation to management, organization and globalization, has been discussed with a view to factors that led Hyundai-Kia Motors to enormous economic development. During the time 2000s Hyundai-Kia Automotive Group began to shift more and more from a simple multinational company to a globally operating transnational company. Globalization, as a dynamic market mechanism, has also made a rapid structural and strategic change not only in the organization but also product diversification, consumer oriented marketing and portfolio investment. Globalization strategy of the Hyundai-Kia led by expansion of production volumes based on low road strategy. This strategy pressures toward for combining the economies of scale with multi-domestic structure based on manufacturing sites in the different regions. Despite the ragged state of the auto industry worldwide, Hyundai & Kia are emerging from the global crisis as the winners, on track to take part of the global market share, as well as raising in US sales volumes. Thanks to a little success during the recession Hyundai & Kia have been driving a standalone strategy which appeared as expansion of opening overseas automotive plants in emerging markets such as China, Russia and Brazil. For the success of globalization strategy to work, the flexible manufacturing system is indispensable in responding to the increasing synergies in product volume and profits. It also requires utilizing labor in industrial relations through participation and mutual commitment in order to elimination of cannibalization-effects between mother plants and transplants. In the globalization phase, Korean automotive group must be cooperative conflictual solution model based on bargained globalization are faced with the challenge.