서비스 디자인 산출물의 지식재산권 보호에 관한 연구 - 사례분석을 중심으로 -

This study considers the theoretical aspect of the practical process of service designs and the ways to protect the intellectual property rights of service designs. Upon conducting a case analysis of domestic and overseas intellectual property rights of results of service designs, they were being protected by way of application and registration for patents (patents on technology and business models) and design rights. However, there were no instances where they were registered as utility models, trademarks or other new intellectual property rights. Therefore, this study proposes optimal measures to protect the intellectual property rights in the 11 items of service designs resulting from the case of the Goyang-si public bike operation project. Furthermore, with respect to the management of resulting works for each stage of service design methodologies and processes, step 01 would consist of the basic analysis stage such as idea development and designation of coverage; in step 02 and 03, it would be possible to apply for trademarks and/or designs based on the resulting works; in steps 04 and 05, considering the characteristic delay in obtaining the result values for the resulting works, it is determined that an application for patents (patents for technology and business models), utility models and/or other new intellectual property rights (excluding new types of trademarks and designs) will be the most effective. In addition, the IP regime for each country and their features are required to be used for the proper management of intellectual property rights in and to the resulting works of service designs.