지속가능한 디자인의 실천적인 가능성 연구 - 지속가능한 디자인을 위한 지속형 커뮤니케이션 모델 제안 -

Through the trends of diversely rising ecological design campaigns since the modern age, we can see the new design paradigm facing environmental problems. Today’s phenomena facing ecological crisis show that the limitations of the existing way of thinking – development-oriented, science-oriented, and technology-oriented thinking – have been revealed. Such limitations are well represented in the comments that Gerry Musset made at the Australian product group forum that experts in other fields are looking down on the realm of the ecological designs. As he mentioned that in the worst case scenario, designers may fall to the position in which they have to follow as these people plans, the seriousness of the problem is worsening. So this research defined the sustainable design and revealed that conversion of thinking with regard to the sustainable designs are required by examining the trends of sustainable designs in the new design paradigm. So this research started with the essential meaning and value of symbiosis, rather than with approach to designs for production activities of profit-oriented enterprises or for consumption activities conducted in unconsciousness of consumers. As research methodology, this research conducted the in-depth analysis on green consumers and green produces as the entities of exchanging information, and defined the phenomenon of co-evolution through the two entities’ communication as the communication of Claude E. Shannon and newly defined the factors of each stage. The Sustainable communication has circulating types of structures so that each entity converts the position in which it sends and receives information and these relations continue to circulate. And this research classified the differences of the entities so that diverse possibilities resulting from the subdivision can be confirmed and regarded the medium channel through which such information can be sent or received as important factors that can offer new possibilities of sustainable designs.