커피전문점 가맹본부의 프랜차이즈 시스템 평가를 위한 지표개발에 관한 연구

Despite of remarkable development and quantitative growth of coffee market and cafe franchise systems failed to accomplish qualitative growth through sustainable relationship between franchiser and franchisee. Therefore, I aimed to develop evaluation index through the empirical approach to the expert groups. Through empirical studies, I finally drew total 48 indices such as five management-related indices, another five contract system-related indices, four business preparation-related indices, another four head office's marketing-related indices, six franchisee support-related indices and another six franchise management manual-related indices, and four training-related indices and six relation sustainability-related indices, as well as franchisee homogeneity-related indices and customer adjustability-related indices. The developed index can be used to set a basis for qualitative growth of coffee market and also suggest an orientation for further both practical and academic studies.