Factors Influencing Individual Giving in Korea

Given the low levels of individual giving in Korea, charitable organizations are under pressure to fundraise to maintain its sustainability. It is important to know what influences individual giving behavior. The focus of this paper is on examining the factors that influence individual giving, and particularly among Koreans. I propose that factors that may influence individual giving in Korea are publicizing giving and the effect of cultural and historical background on individual giving, presence of a known donor, and a lack of a clear link between the contribution and benefits provided. This paper concludes with some implications regarding giviing trend.