중소벤처기업의 경쟁전략과 경영성과 간의 구조적 관계에 관한 실증연구

This research analyzes empirically the structural relationship among business environments, competitive strategies, and business performances of manufacturing SMEs and venture businesses. The business environment is constructed with industry environment and resource and capability. Four generic competitive strategies such as focus, cost leadership, technology innovation, and market differentiation are adopted. Business performances are composed of technical, market, and financial performance. The results of this empirical study indicate as follows; The industry environment doesn't significantly affect the type of competitive strategy. It is interpreted mainly due to such characteristics of the sample as product life cycle and longevity. The resource & capability factor affects all of the competitive strategies with the exception of focus strategy. Each type of competitive strategies affects more than one of the types of business performances. Technology performance contributes to market performance, and market performance also devotes to financial performance. The standardized path coefficients of the variables are measured to check mediate effects among the factors.