A Study on Antecedents of Export Market Orientation and Export Performance of Korean Firms

This study is to test the antecedent factors of market orientation and relationship between market orientation and business performance of export firms entering into Chindia markets. The samples are chosen from the Korean export firms entering into China and India. This study tries to test how organizational and environmental factors influence export market orientation in order to investigate what the antecedent factors of export market orientation are in Korean export firms. The result of study shows that export experience, export coordination, and competitive intensity have a statistical significance on market orientation. Lastly, the results show that the relationship between market orientation and performance has a positive significance.