사업기회발굴과 혁신수단으로서 디자인 방법론에 관한 연구 - 글로벌 기업과 글로벌 디자인 컨설팅회사의 사례를 중심으로 -

Design management for competitiveness starts from recognizing the importance of design management by CEO and is expected to completed when the design methodology was applied to work by designers, marketers, and R&D personnel. This paper studies the design methodology as a tool for managing design project focusing on the cases of global companies. Before starting the case study of the design methodology, a theoretical study on the existing design methodologies was conducted. Through this, we suggest that each case study should be methodology based on process and evaluated as comprehensive guidelines and a tool. It offers real cases dealing with observation method, creative workshop, synthesis process based on IDEO’s design thinking framework. Observation is a tool for exploring consumer needs hidden with integrated ethnography method. In addition, the creative workshop is a participation tool for cooperation with designer and non designer. Lastly, synthesis is introduced as a convergent tool integrating consumer voice, technology and market trend. These methodologies present a practical guideline for companies to develop business opportunity and realize innovation. Design centric innovation can be embodied through cooperation with designers and non-designers, and integration including consumer based insight, market trend, and technical considerations.