퀵서비스레스토랑의 조직특성 요인이 정보기술 수용태도와 활용 및 경영성과에 미치는 영향연구

The utilization of information technology related to jobs has been increasing to cut down costs, improve customer service, and standardize manuals according to the labor-intensive operation of quick service restaurants. In recent years, research on the acceptance of information technology related to the jobs of employees in an involuntary environment has gradually emerged as an important issue in the field of information technology. Accordingly, the purposes of this study were to understand the influence of organizational characteristic factors on acceptance attitude and utilization and business performance of information technology. Based on total 418employees obtained from the empirical research, this study reviewed reliability and fitness of research model and verified total 3 hypotheses with Amos program. As a result, formalization, system management level, and education and training support of the organizational characteristic factors of quick service restaurants turned out to have positive (+) effects on the attitude of accepting information technology. However, organizational innovation culture had no significant effects on the attitude. In addition, a positive acceptance attitude had positive (+) influences on utilization, which, in turn, had positive causal relations with business performance. Based on those results, managers need to figure out the roles of the organization to enhance the employees' acceptance attitude and utilization of information technology as a strategy to improve management performance. It will be a very important task to understand the characteristics of the employees'acceptance attitude and utilization of information technology rather than the company's one-sided goals when introducing or expanding information technology at a restaurant. Limitations and future research directions are also discussed.