국내 저비용항공사의 선택속성이 고객만족 및 재 구매 의도에 미치는 영향

The purpose of this study is to comprehend the selection factors that the customers who use the low cost carriers in Korea put emphasis on and to understand the effect of the selection factors on the customer satisfaction and the repurchase intention. Also, the study tried to provide the source of strategy establishment that can help the airlines to take over the superior positions and to induce healthy competition among the airlines in Korea. Therefore, the study went through empirical analysis by surveying the users of low cost carriers in Korea. First, it was shown that the customer satisfaction for selection factors is affected by Flight services, In-flight services and Fare services. Second, it was shown that the repurchase intention for selection factors is affected by Flight services, In-flight services and Fare services. Among the selection factors, Flight services had the most significant effect on the customer satisfaction and the repurchase intention. Third, it was shown that the customer satisfaction of the domestic low cost carriers have significant effect on the repurchase intention. The significance of the study is that the previous studies were limited to the major airlines and the study systematically classified the selection factors for the domestic low cost carriers based on the previous studies as well as it went through the empirical analysis for the real customers of the low cost carriers.