메가이벤트 방문객 만족도에 영향을 미치는 혼잡지각, 물리적 밀도 및 심리적 영향에 대한 비교연구 : 영암F1코리아그랑프리대회와 여수세계박람회를 중심으로

This study seeks to identify relationships among the perceived crowding, physical density and visitor satisfaction through empirical analysis of visitors to Yeongam F1 Korean Grand Prix & Yeosu Expo, South korean, and verify their differences according to mega event types. As a result this study found as follows:First, significant differences were found in the perceived crowding, physical density and visitor satisfaction depending upon each event type. Second, visitors to Yeongam F1 korean Grand Prix showed higher influence of number of visitors over psychological aspects and the perceived crowding, then those to Yeosu Expo whereas the latter showed higher sensitivity to physical density. Lastly, hierarchical regression in this thesis found that Yeongam F1 korean Grand Prix & Yeosu Expo showed difference in visitor modifying effect, representing the existence of difference according to the types of mega events. This study found that in order to manage mega-event visitors' satisfaction, event venue should be managed and maintained in reflection of the perceived crowding, physical density and psychological experiences and that different event types displayed different level of crowding perception which affects visitors' satisfaction.