The Ecosystem of the Smartphone Industry in Korea: Perspectives on Its Sustainable Growth

The Korean Smartphone industry has advanced rapidly. There seems to have a considerable change in Korea smartphone industry as the security policy related to wireless devices is changed from Whitelist Policy to Blacklist Policy. In regard to such a change, this paper analyzes the smartphone market in terms of the Business Ecosystem Model suggested by Moore. This study examines how Korean Smartphone Ecosystem has been formed and how any shifts in policy will have an effect on the ecosystem. In line with this policy shift, this study also suggests the ways how these ecosystem members should establish a strategy for the continuous development of this smartphone ecosystem. Furthermore, this study presents cooperation directions among ecosystem members based on the organic connections in the ecosystem as well as each individual’s corresponding measures. In addition, based on this analysis, this study puts forward Korean smartphone ecosystem’s current problems, improvement, and its future.