SPA브랜드 로고 디자인에 관한 연구

The 21st century is called the period of culture,as knowledge, culture and art business have become crucial industries in the world. To keep pace with this trend, enterprises express their goals, ideologies and activities in a visual way by giving consumers favorable and positive images. It is logo that becomes a direct element among a variety of factors which can be visualized. Logo, regardless of shapes,space or sizes, approaches consumers and arouses their emotional reactions. Therefore, the study aims at suggesting the future direction for color design of logo by comparing and analyzing those of leading SPA brands. I analyzed and investigated the images of a total of 8 brand's logo color. The logo color of 5 global SPA brands which were located in Meong-dong such as ZARA, H&M, Mango, Forever21 and Uniqlo, and also 3 domestic brands including Eightseconds, Mixxo and Spao were the object of the study. As a result,I found out that although their logo accorded with the image of rapid merchandise turnover and leading the fashion, there was no differentiation. It is expected that as basic information, the study will be helpful in creating next color design of brand's logo for SPA brand to integrate their brand images by developing and using their own logo color and to raise competitiveness of brand images through the increased differentiation from other brands.