프랜차이즈 미용업 점포개발을 위한 방문객 특성 및 입지특성에 관한 연구
The Study about the Characteristics of Customers and Location for the Expansion of Franchise Beauty Salons
조진우(주식회사 피엔제이); 김진(군장대학교)
53호, 212~223쪽
초록
1. CONTENTS (1) RESEARCH OBJECTIVES The study was made by the analysis in detail about the reasons why customers visit franchise salons. Various factors that influence sales of the salons using the data of A franchise salons' total sales were analyzed and afterwards the protocol was created determining sales of franchise salons . (2) RESEARCH METHOD. This study was focused on survey analysis. The data for this analysis were collected from the questionnaire. This questionnaire consisted of the status of A franchise salons. (3) RESEARCH RESULTS In the results of this survey, the most important problem is the absent of certificated licence of A franchise salons. 2. RESULTS This study offers has its own purpose to make franchise salons' launching successful on the basis of the study.
Abstract
1. CONTENTS (1) RESEARCH OBJECTIVES The study was made by the analysis in detail about the reasons why customers visit franchise salons. Various factors that influence sales of the salons using the data of A franchise salons' total sales were analyzed and afterwards the protocol was created determining sales of franchise salons . (2) RESEARCH METHOD. This study was focused on survey analysis. The data for this analysis were collected from the questionnaire. This questionnaire consisted of the status of A franchise salons. (3) RESEARCH RESULTS In the results of this survey, the most important problem is the absent of certificated licence of A franchise salons. 2. RESULTS This study offers has its own purpose to make franchise salons' launching successful on the basis of the study.
- 발행기관:
- 한국부동산학회
- 분류:
- 국제/지역개발