반트러스트법 집행에 관한 연구 - 소비자보호관련 법제를 중심으로 -

Consumer Protection is one of the main issue in every nation in the world. Especially as the biggest market in the world the U.S.A. has the develped consumer protection statutes. Basically consumers in the U.S.A. are protected by Federal Trade Commission(FTC) Act. Section 5 of the FTC Act regulates unfair or deceptive trade practices. Private Actions can be provided under the Lanham Act. Lanham Act is a trademark statutes but also prohibits any false description or representation tending falsely to describe or represent the goods or services. The Lanham Act provides that any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any false or misleading description of fact shall be liable. Also states have consumer protection laws including unfair or deceptive acts or practices statutes(UDAP) to work with the FTC Act. States consumer protection laws are very important because law enforcement of state Attorney General and private lawsuit are essential to the effective regulation of unfair or deceptive practices.