한방샴푸 경쟁력 강화를 위한 용기디자인 연구

Analyzing the growing Korean market of oriental medicine shampoo, this study was performed to develop new premium shampoo market with new competitive vessel design. The reality is that the number of patients suffering hair loss is rapidly increasing every year with various causes. Accordingly new demands of shampoo product occurred. That is the oriental medicine shampoo. Since 1999. This market has been growing every year owing to customer’s demands. And then, the competitive premium product developments came to be necessary to create new market. And this study examined customer’s demand of herbal shampoo by investing existing market and looking into manufacturing process, in addition looked into customer’s need of herbal shampoo by surveying customer and analyzed the preference of herbal shampoo. By investigating customer’s expectation of herbal shampoo and preferred colors and shape in shampoo design and by applying this to shape, the reliability in herbal shampoo was derived. In addition analysis of other competitive products was performed and applied to this study. Theoretical background was defined through precedent theses, books and data in internets related to traditional image. Images were derived from Changpo, Goryojagi and Cheemi and applied to product design. This study proposed PET(Polyethylene Terephthalate) products as shampoo container, which has enhanced reliability and functionality, instead of HDPE(High Density Polyethylene), and developed the product design to be more competitive and memorable than others. It is expected the result of this study sets up new standard of herbal shampoo design.