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학술논문인터넷전자상거래연구2013.06 발행KCI 피인용 3

창업보육네트워크시스템(BI-Net)의 지속적 이용의도에 관한 연구

A Study on the Continuous Use Intention of BI-Net

이철(전남대학교); 박재성(전남대학교); 김재전(전남대학교); 유일(순천대학교)

13권 2호, 1~17쪽

초록

The purpose of this study is on the continuous use intention of IS in the public sector. IT investment of the public sector is continuously increasing. Its outcome, however, is not accomplished as easy as originally expected. There are a variety of efforts to overcome this dilemma. This study focuses to investigate continuous use intention of BICs(Business Incubation Center) on BI-Net. In this paper, we identify factors that may affect the continuous use intention of BICs and validate empirically the relationships between the identified factors. Using the responses from 147 BICs, the results of our regression analysis were demonstrated. The results of this study show that the BICs’ continuous use intention was influenced by performance, effort expectancy and satisfaction. In addition, evaluation results of SMBA on BICs' management moderated the effects of satisfaction, performance and effort expectancy on continuous use intention. Finally, a discussion of the study’s implications and some future research directions are also provided.

Abstract

The purpose of this study is on the continuous use intention of IS in the public sector. IT investment of the public sector is continuously increasing. Its outcome, however, is not accomplished as easy as originally expected. There are a variety of efforts to overcome this dilemma. This study focuses to investigate continuous use intention of BICs(Business Incubation Center) on BI-Net. In this paper, we identify factors that may affect the continuous use intention of BICs and validate empirically the relationships between the identified factors. Using the responses from 147 BICs, the results of our regression analysis were demonstrated. The results of this study show that the BICs’ continuous use intention was influenced by performance, effort expectancy and satisfaction. In addition, evaluation results of SMBA on BICs' management moderated the effects of satisfaction, performance and effort expectancy on continuous use intention. Finally, a discussion of the study’s implications and some future research directions are also provided.

발행기관:
한국인터넷전자상거래학회
분류:
경영학

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창업보육네트워크시스템(BI-Net)의 지속적 이용의도에 관한 연구 | 인터넷전자상거래연구 2013 | AskLaw | 애스크로 AI