외식기업의 경쟁우위전략 선택을 위한 구조적 관계 연구: 환경특성을 중심으로

The company needs the firm management strategy for survival and it is more important to select the most superior competitive advantage strategy for corporation positively cope with a external environment and internal competence strengthening. So, this study established the hypothesis of structural relationship that external environment Characteristic of foodservice develop into core competence and the company produces business performance by selecting the superior competitive advantage strategy(low-cost advantage, marketing differentiation advantage, menu different advantage) through that and verified it through the empirical analysis. The empirical analysis of the collected data of questionnaire survey was analyzed by using SPSS 16.0 and AMOS 5.0 that are the statistical package program. As the results of analyzing final research model of this study, it appeared that x2=390.79(p<0.001), df=217,CMIN=1.80, RMR=0.08, GFI=0.90, NFI=0.90, CFI=0.95, RMSEA=0.05. First, as the environment uncertainty and market growing that are external environment Characteristic of corporation, it showed hat there is the significant influential relationship statistically in core competence. And, it showed that the core competence of the company influences on low-cost advantage, marketing differentiation advantage and menu differentiation advantage of competitive advantage strategy. Finally, low-cost advantage, marketing differentiation advantage and menu differentiation advantage that are the competition advantage strategy of the foodservice influence on business performance significantly.