Corporate Social Responsibility and Cultural Practice

The sponsorship of arts fields has always been the strongest form of funding among the various kinds of business investment in arts organizations, while Corporate Social Responsibility has arisen as a major pathway of business companies to achieve a higher level of their customer loyalty. However, it has been more difficult to prove clear benefits of the arts in a company’s CSR program, because companies today want to have strategic and organized outcomes from CSR in order to justify their funds invested in it. This study examines the definition of CSR and its current impact on business industries and studies the current trend of CSR in arts organizations. Finally, it analyzes the strengths of the arts in order to gain advantage from other forms of CSR such as health and education. CSR can be used as a bridge in collaboration with other sectors when a cultural organization presents the power of the arts in CSR practices, rather than competing with them.