글로벌 시장에서 중소기업의 기업가정신과 시장지향성에 관한 연구

As the growing participation of small and medium sized enterprises(SMEs) in international markets, international entrepreneurship and international market orientation are considered primary menas of overcoming lack of organizational resources and creating sustainable values. This study focuses on the relationship between entrepreneurship, market orientation, and performance in SMEs actives in international markets. Especially, this study considers international market orientation as both a consequent phenomenon of international entrepreneurship and a systematic safeguard against undue risk-taking tendency. An international business can achieve market orientation’s full potential when driven by international entrepreneurship, appropriate organizational design, and structure. This study also examines the moderating effects of firms’ internal factors on the link between international market orientation and performance, because the firm characteristic resources are effective means by which SMEs improve its efficiency and effectiveness. The findings of this study indicate that international entrepreneurship enhances international market orientation, and market orientation improves performance in international markets. In addition, the result shows that the positive effect of international market orientation on performance is stronger when firm size is smaller, because of sharing market information more effectively across organizational functions. This study will be helpful to adjust other research streams and build new ideas of SMEs’ business and marketing activities in international markets.