광산업 제품의 품질시험인증서비스 만족도에 관한 연구

This study aims to analyze the relationship between the service quality and the quality satisfaction of optical electronics products obtained 'test and certification' from KOPTI. With a trade barrier by quality restrictions being aggravated to optical electronics products, a lot of domestic companies were forced to obtain the quality certification set by each nations to strengthen the international competitiveness of their optical electronics products. In this study, we collected the 119 samples from the companies obtained certification by KOPTI and analyzed them by using CART algorithm of 'Decision Tree Analysis' method. First, we revealed that the responsiveness and reliability level of service quality is the best predictor of the satisfaction level and reusing intent of 'test and certification' service of KOPTI. Secondly, we found that companies who used the service for a 'correction' of product quality were the most satisfied, and companies who used the service for a increasing sales and a R&D had much reusing intention than those who did not. Thirdly, we proposed that the characteristics of clients including their location or utilization field in addition to the service quality level had a significant influence on the quality satisfaction and reusing intent of them.