네일살롱 서비스품질과 재방문 의도에 관한 연구

This study has been implemented in order to determine how service quality has had an effect on customers satisfaction and their intention to visit it again in the nail salon market that has been increasingly competitive as the interest in nail arts that has already been as a means to be a method of another beauty management as the social status of women has been upgraded recently. Accordingly, this study verified and researched how service quality in the nail salon market has had an effect on customers satisfaction and their intention to visit it again for male and female customers of more than teenage who have used the nail salon service focusing on Seoul and capital area by defining the nail salon service quality as environmental factors, service process factors, communication factors and service commodity factors based on previous studies. After verifying the 5 assumptions, we found out that all of those assumptions were duly verified such as 'the environmental factors will have a considerable effect on customers satisfaction among the nail salon service quality,' 'the service commodity factors will have a considerable effect on customers satisfaction among the nail salon service quality,' 'the communication factors will have a considerable effect on customers satisfaction among the nail salon service quality,' 'the service process factors will have a considerable effect on customers satisfaction among the nail salon service quality,' 'the customers satisfaction will have a considerable effect on their intention to visit it again. Based on these study results, suggestions, limitations, and future orientations for further studies have been presented in this study.