제품-서비스 융합 토탈 디자인 프로세스를 적용한 화장품 개발 사례연구 - 화장품 디자인과 코스메틱 존을 중심으로-

Structure of the industry is changing that paradigm of service-oriented paradigm from manufacturing center. It shall be provided with a competitive that is differentiated to provide new value to the consumer. In this study, established a process by utilizing the convergence design approach of a product (cosmetics)- services(consumers) in all stages of the development of cosmetics, and based on this, we will try to offer products-services convergence total design solutions for planning, development, commercialization a cosmetic and services competitive. Through this, the goal is a rising value of companies with a strengthening of competitiveness of a company specializing in the design and ensuring long-term sustainable revenue. Scope and method of the study, validated process through case studies of cosmetics development and established the concept of the product-services convergence total process, through a methodology theoretical study of service design and product-service integrated design process. In the first step which is a Discover collection of information, We observed the stakeholder and collected details of a cosmetics Shop client with a field research for the step of a collection of information of items that can improve and increase the value of human life. The second Define step of the data analysis, which was embodied and induce the core values ​​of product-service with value derivation and data analysis. Analyzed data for the establishment of service principles, investigated the user emotions, problems, opportunities, stakeholder through phenomena observation, and derived the value with group by each keyword from the context of a repeated pattern or structure, interests and implications. In the third step of direction setting of design development, which is the development step that derived the values ​​from the previous step, we visualize products-service through direction setting of design, design elements and a scenario. The fourth step is a Deliver-design and commercialization, realize and diffuse the product-service with visual design and commercialization. Cosmetics and related planning, design development, commercialization and more based on the total design solutions, design results are derived in this design, commercialization step. The direction of future research, it will be able to develop to logical and effective service design with complement detail of each step of methodology about product-service integrated design process through ongoing case studies which of the not only cosmetics development in this study but also development of various sectors of the items.