호텔기업의 사회적 책임(CSR) 활동이 종사원의 이직의도에 미치는 영향 -조직이미지, 조직신뢰 그리고 직무성과의 매개역할-

The purpose of this study is to verify what kind of influence does the organization image and trust, which are the inner aspect of the hotel corporation’s social responsibility activity, gives to the task performance, and we progressed the current research in order to investigate the influence that the results gives to the intention of changing jobs of the hotel employee. The result of analyzing through survey subject to 290 employees below the department head position in a first grade hotel in the Seoul region is as following. First, the hotel corporation’s social responsibility activity appeared to give a partial positive influence to the organization image and trust. Second, about the influence that the organization image gives to the organization trust and labor function and intentions in changing of jobs, it showed that the organization trust gave a significant influence to the organization trust, labor function and intention in changing of jobs. Third, results of investigating the influences that the organization trust gives to the task performance, it showed that the organization trust did not give a significant influence to the task performance. Lastly, results of investigating the influence that the task performance gave to the intentions in changing of jobs, it showed that the task performance gave a negative influence to the intentions in changing of jobs. Based on the results of the current research, we specified diverse research subjects and the characteristics of the samples a bit more, and considering diverse factors, there is a need of an additional research according to the international standard CSR in a more diverse angle.