기업의 사회적 책임 활동에 대한 인식과 조직 동일시, 그리고 조직신뢰 간 구조관계 연구 -카지노 고객접점 종사원 대상-

The purpose of this study was to examine the structural relationships among the perception of corporate social responsibility (CSR), organizational identification, and organizational trust, based on stakeholder theory and social identity theory. For this study, an onsite survey was conducted to casino frontline employees. The results of this study indicate that legal CSR and supplementary RGS had a positive effect on organizational identification, whereas compulsory RGS influenced negatively the organizational identification. Also, the organizational identification had an effect on multi-dimensional organizational trust(integrity, commitment, and dependability). The effect of legal CSR, supplementary RGS, and complementary RGS on the organizational identification. The findings suggest that the casino industry should promote CSR and RGS to have its positive impact on organizational identification and organizational trust. This study will provide practical implications to academics and practitioners in the area of casino gambling.