삼성금융브랜드 디자인아이덴티티 연구

This study is indicate the importance of Design Marketing of Finance Corporate. This study proceeded Samsung financing group.. This study aims to analyze the Visual Identity on homepage, advertisement, leaflet, poster and PR publications of Financing firms. For this study, homepage, advertisement, leaflet, poster and PR publications of Sanmsung Insurance, Sanmsung Life Insurance, Sanmsung Securities and Sanmsung Fund were gathered . From the study, we found that Design Marketing of Finance Corporate were designed consistently on its design expressions. Design products on Sanmsung Insurance, Sanmsung Life Insurance were designed in blue color based on Samsung Group color system. Because of blue were linked with its mother company, Samsung it was easy to remind of Corporate image. By the way Sanmsung Securities and Sanmsung Fund were designed in red color, which was brand identity' color, unrelated on Samsung. In conclusion, design marketing strategy of finance brand was according to brand strategy. I hope, through this paper, finance brand will be structured systematically and multi-facetedly. The way to powerful brand of finance brand depends on its lasting and consistent design strategy.