나오토 후카사와(深澤直人) 디자인에서 나타난 UX 디자인 표현특성 및 소비자반응 연구

UX(User Experience) Design is the one of the most important keyword in current design field. Importance of UX design is because of the change in to service industry of the center of experience from production industry of the center of manufacture and sales. For example, James H.Gilmore and Joseph Pine, rather than sell the quality and price of the product to the consumer market in the future, was expected to sell an environment in which you can buy the experience. So, study of UX design is actively carried out. However, research on UX design is configured around a graphic interface. Study result of UX design, mainly the product shape, product color, product materials, etc. are missing. Therefore, we conducted a survey of shown in UX design expressional characteristics analysis and consumer response from the works of Naoto Fukasawa design in this study. The results of expression characterization, (indirect transmission of sense, meaning the state of the transmission product without background knowledge, affordance representation) were divided into three groups of UX keyword. The result of the consumer response research, the item of innovation and aesthetics showing a positive response and the item of functionality and symbolism showed a positive response of some. Finally, based on the survey research results like this, it began to derive the three implications for UX design improvements in product design is the conclusion of this study. And I hope to expand the research area of UX design from this paper.