여행업 창업의지의 영향요인에 관한 연구 -내부환경요인과 직업가치, 직무만족 요인을 중심으로-

This study examined the effects of internal, work value and Job satisfaction factors, as the ones influencing entrepreneurial intention for travel agency. Through factor analysis, job attachment, incentive compensation, and human relations have been examined as internal factors; ability appreciation, comparative advantage, and social recognition, as work value factors; treated conditions, working conditions, company's reputation, etc, as job satisfaction factors. After Focus Group Interview Survey being conducted, targeting travel professionals with more than 10 years experience working in travel agency, the data from a total of 60 responses was used in the final analysis. Stepwise regression analysis was carried, which included variables in the regression equation in the order of the ones with the highest influence and explanatory power, among possible variables affecting entrepreneurial intention. The results were as follows:First, it showed that among the internal factors, incentive compensation factor has the greatest impact on the entrepreneurial intention; second, among the job satisfaction, treated conditions factor has an impact on it; third, among work value, social recognition factor has an impact on it. These findings are expected to provide a new direction for new business-related empirical studies for related industries in the future.