일본 외식프랜차이즈 기업의 해외진출에 관한 탐색적 연구-한국 외식프랜차이즈 기업에 주는 시사점을 중심으로-

The purpose of this study is that suggest managerial implication to domestic franchise company. So, we looked into three famous Japanese franchise companies which are YOSHINOYA, MOS Burger and Ajisen Ramen. The results are summarized as follows. First, the advancement to overseas shall be explored because the opening of new stores by Korean food service companies was restricted. In addition, the strict prior study and the cooperation with the related authorities are the pre-conditions for advancing to foreign countries. Second, new innovation shall be attracted by converging the aesthetics and competitiveness of Korean food as it was shown in the cases of advancing to overseas by Japanese companies. Because the overseas launching of our food is important, but the development of new menu for the taste of local people is also important. Third, the customer satisfaction shall be attracted by providing the unique service of Korea to the local customers after localizing the unique kindness of Korean people. Because the service quality is very important in order to attract the re-visiting as it was shown from many study results. Fourth, the joint venturing with famous local company which can understand the Korean food culture and philosophy is one of the methods in case of lacking the capital and local distribution power. Because the risks are avoided by joint operation with famous local company because the aiming at the overseas market is improper without finding the local culture or logistic channel. As it was looked into in the above, the results from this study provide many implications for launching of food service franchise companies to foreign market.