포스트모던 디자인에 나타난 알레고리 표현에 관한 연구

Allegory has been mythical and religious in the past but after Walter Benjamin, it became fragmentary and polysemantic which is pretty modern. In modernism and realism, allegory has lost its usefulness in terms of copying reality and declined. The resist and denial about modernism seemed to be noticeable as the aspect of returning of image, objectness etching and the use of object. Therefore, the allegory expression in post-modern is not only the inheritance from the expression and modern spirit but also reactivation by sharpening the polysemous characteristics, diversity and evasiveness essentially existed in allegory. Differ from modernism inclined to formality, post-modern design that generates the meaning through allegory method reflects the cultural experience, idea and society of the designer and extends the participation of observer. And by overlapping two stories or images, it reproduces in design so that observer can decipher through symbolic message, phenomenon of object and connotative meaning. In addition, the expression‍of allegory in post-modern design has shaped up a hybridizational form to go beyond the walls between genres  by highlighting a spatial peculiarity and by borrowing an image fragmented owing to spatial·temporal dismantling. Early post-modern designers, as if they reflected these, sought for a culture-oriented design to bring to mind a human life and history, memories and nostalgia.. They made a design appealing to a human's inherent emotion based on generally pure motives and a bit of humor and wit. Thus, it is understandable that the expression‍of allegory shown in post-modern design is using an indirect expression‍ method of turning a design into an objet through symbolic image obtained by interpreting a meaning from a viewpoint different emiologically rather than a direct expression‍method.