양주별산대 문화상품 디자인 개발

Being global village of human has caused people naturally to contact different unique culture of each countries with this personal cultural sensitivity improved that become increasing desires as longing of traditional culture. It today has been the focus of economic creating activity with native unique traditional culture centrally. So, traditional culture today has been made use of globalized inventive cultural product development on the very important source, then each countries would be developed product that magnified original cultural identity and concentrated all with development of high value-added cultural product. YanJuByeolsandae would be important resource of cultural product as intangible cultural asset representing traditional culture. Cultural product development of YanJuByeolsandae would be mechanism to reconfirm traditional value and identity and has been important part of local economic and public relation. This study would be to show organized design development process through recycling and application as design development process of cultural properties cultural goods on the basis of YanJuByeolsandae, and to suggest cultural product design model that considered type and feature of cultural properties cultural goods on the reconstruction of modern sensibility through investigation of materials. Also, this study on the basis of actual condition survey has been presented that consumer satisfaction, problem of review and improvement plan, strategic marketing vitalization, then searching merchandization process. It should be expected on the basis of advacing commercialization strategy to be better chance design development of cultural properties goods as YanJuByeolsandae.