현대 중국 그래픽 디자인 스타일의 새로운 미학

Currently , the Chinese designers are becoming more visible and receiving a considerable number of international awards canopy shows, creating a new frontier in visual graphic design Chinese. The author presents an overview of the current development of graphic design in China. In the early 1990's, the market environment has had few opportunities for graphic designers to express their potential. Alternatively, many turned to poster theme to showcase their creative abilities. Their success at international exhibitions has encouraged many young Chinese to study design. This first generation was strongly influenced by Hong Kong designers. At the end of 1970 , Hong Kong , designers have begun to establish regional exchange activities with designers and design education institutions in China. Their work has exerted a strong influence on students who would otherwise not have had access to the latest design trends of the Western world . The graphic design work of Henry Steiner, an American who moved to Hong Kong in 1961 , and Tai -keung and Alan Chan were of particular importance . These three designers were members of an aesthetic ' East / West ' that characterized the design of Hong Kong for the rest of the century. The author shows how this cross-cultural creative pattern has been repeated in China. With the increased flow of information and contacts via the Internet, Chinese designers have diversified in their development of a style that is often devoid of any association with ' Chinese -ness ' . The article concludes with a description of how some Chinese designers are with international style to help them establish a reputation , both locally and internationally, while trying to avoid clichés and stereotypes imposed by the Western world . This article discusses the question of styles of contemporary art display in China.