적정디자인 가치제안을 위한 디자인 인식에 관한 연구-가전제품디자인을 중심으로-

This study aims to suggest a new value of 'appropriate design' after research on user perceptions about product design on the premise that there are excessive formative and functional designs. To accomplish the objective, literature review and user survey were conducted. First, a survey on perceptions of design appropriateness was conducted with an experimental group of three electronic products. The evaluation was done with categorization into aesthetics, usability, and functionality. The focus of the evaluation is as follows: product purchase criteria in connection with its properties; satisfaction; functionality recognition, needs awareness, and degree of usage. Second, the values of appropriate design based on rational consumerism as opposed to overdesign were shaped, based on the results of literature review and experimental analysis. The experiment revealed that there is an increasing desire for consuming products with design that has pragmatic usage properties, beyond reducing consumption and buying low-price products for reasonable consumption. Furthermore, the necessity of appropriate design and its growth potential as a social design category aiming for fulfilling social accountability were identified.