신 중년층을 타겟으로 한 패션 디자인 분석

The purpose of this study is to offer the basic base of the design for the new middle-aged fashion market that is going to grow and develop by analyzing women in their fifties who are called as new middle-aged. Methods of study are review of bibliography through previous studies and press releases and market study by visiting design institutions and shops. For the brands for market research, top four brands. The study results are following. Firstly, theoretically considered life styles of new middle-aged were discriminated from other generations and fashion was found to be highly influential in that it reflects their leisure, activities and self realization. Secondly, it was found that through design analysis, highly favorite silhouettes were square silhouette straight line and slim line and highly favorite items of the new middle-aged were jacket, jumper, straight pants, Chanel-line skirt and dress. In fabric and pattern, both simple and splendid images appear at the same time, mainly with flower, animal and dot prints where middle-aged ladies' tastes were reflected, on the base of young-taste solid. For fabric, stretch fabric and mixture with polyester were the main, considering easy activities. In color, point colors were applied for those of current middle-aged female brands and solid mono colors such as black and gray. As a color way that is mainly used for rather younger brands than middle age, such phenomenon can be seen as a color mix of the middle-aged's favorite splendid ones and young-aged's favorite modern ones. It can be expected that it will be also reflected to silhouette, item, fabric and pattern as well as color.