서비스업의 창업자 지식, 인적 네트워크가 경영성과에 미치는 영향 : 환경특성 조절효과를 중심으로

This study is to analyze the relationship between the entrepreneur's knowledge and the business performance, and between the human network and the business performance. And, it will also analyse whether the environment characteristics moderate the relationship between the entrepreneur's knowledge and the business performance, and the human network and the business performance. To test each measures' predictive utility in this context with SPSS. Sampling in this study is limited to the small business entrepreneurs in Busan. The response numbered 160 cases in all. Data were analyzed by frequency, factor analysis, and regression analysis. As a result, the entrepreneur's knowledge and human network are a major influence on the business performance. Also, the environment characteristics are moderate between the entrepreneur's knowledge and the business performance, and between the human network and the business performance.