베이커리 프랜차이즈가맹점의 디자인 요소에 관한 연구20~40대 이용객을 대상으로

The purpose of this study is to be compared and analyze design elements of the franchise's Bakery. To achieve the objectives of this study First, find out the status of bakery franchise. Second, study previous thesis and studies which related to bakery. Third, compare design elements of two bakery franchise and fnd out comparative advantage in two bakery franchise. The results were as follows:First, Uniform design, significant difference was not shown in the male sample. but in the total smaple and female sample, significant difference was found. Second, Interior design, Outside design, Product design, significant difference was found in the total sample and male/female sample. Third, Promotional material design, significant difference was not shown in the male sample. but in the total smaple and female sample, significant difference was found.