카지노기업의 사회적 책임이 기업이미지와 조직몰입에 미치는 영향: 강원랜드를 대상으로

This study is an empirical analysis as to the effects of corporate social responsibility activity of a casino company on the image of the company and organizational commitment of its employees. Corporate social responsibility is composed of 4 factors such as economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility. Corporate is composed of three factors such as competitiveness image, social image and trust image, and organizational commitment has a single factor. The followings are the summary of empirical analysis on research hypothesis. First, economic responsibility, ethical responsibility and philanthropic responsibility of the employees were analyzed to make positive influence on competitiveness image, social image and trust image. Second, only economic responsibility and philanthropic responsibility were analyzed to make positive effects on organizational commitment. Third, competitiveness image out of corporate images that employees of a casino company perceive made positive effects on organizational commitment. Fourth, in media effect analysis of corporate image in the relationship with social responsibility and organizational commitment, social responsibility (economic responsibility and philanthropic responsibility), corporate image (competitiveness image) and organizational commitment factors which satisfy conditions of medium regression analysis were used in the analysis. In the analysis result, it was analyzed that in the relationship between economic responsibility & philanthropic responsibility, and organizational commitment, competitiveness image of the company had full mediating effect.